THE UNCOMMON GROUNDS
Daniel Månsson, Carlos Ribeiro, and Per Welinder bring more than 90 years of combined experience across skateboarding, action sports, media, advertising, and brand culture.
With deep roots in the industry and an international network spanning the United States, Europe, and South America, we connect brands with the athletes, creatives, media, retailers, and communities that shape culture.
We help brands move beyond traditional marketing—building credibility, creating cultural relevance, developing teams and partnerships, and opening doors to new audiences and markets.
Our strength is knowing the culture from the inside—and understanding how to connect it with brands looking for authentic ways to grow.
THE team
Daniel Mansson
With a background as an award-winning photographer, Daniel is an author and entrepreneur with over 25 years of experience spanning skateboarding, action sports, media and global brands.
Combining deep cultural insight with an international network, he works at the intersection of culture and business, helping brands build credibility, connect with new markets and create lasting cultural relevance.
Carlos Ribeiro
Professional skateboarder Carlos Ribeiro has built an international career at the highest level of street skateboarding. A longtime Primitive Skateboarding and Nike SB rider,
Today, he brings that experience, credibility and global network to help brands connect authentically with athletes, communities and new markets.
Per Welinder
With over 40 years of experience spanning skateboarding, entrepreneurship, business operations and investments,
A former two-time World Champion in freestyle skateboarding,Per co-founded Birdhouse Skateboards with Tony Hawk and went on to build Blitz Distribution into an international skateboard and apparel distribution business.